Exclusivity 2.0

Blink:                                                                                                                                              Exclusivity is a marketing tactic (a.k.a. ploy) that is utilized to lure consumers to buy a special product or service.  It appears that marketers are now leveraging visual social platforms (Instagram, Snapchat) to capitalize on people’s obsession to capture/experience the moment – Exclusivity 2.0.

Read On:                                                                                                                                    The Coachella Music and Arts Festival begins this week.  Sonic, in a first-of-its-kind partnership with Instagram celebrity Chef Jacques La Merde (Christine Flynn) will be introducing #SquareShakes.  The shakes were designed (square tray and straw) to be solely promoted on Instagram.  They were inspired by Sonic’s new Creamery Shakes line and will be available to festival goers via geo-targeted sponsored ads.  Exclusivity 2.0.

Are QR codes dead?  Not according to market leader Burberry.  They will be the first brand to utilize Snapchat’s QR-style “Snapcode” feature to provide exclusive content to their consumers when they are in their stores – various ad campaigns, fashion tips, etc.  Exclusivity 2.0.

Exclusivity 2.0 – fad or future trend?



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