Blink: A recent Hartman Group newsletter featured an article titled “Evolving Trend In Eating Occasions: All By Myself.” Their research indicates nearly half (46 percent) of all adult eating occasions are completely alone. Are they? Not quite! Every time I witness someone eating solo they are surgically attached to their smartphone.
Read On: The Hartman Group report detailed solo eating by the numbers. Breakfast is the meal most people (53 percent) eat alone. The numbers of solo eating for snacking are considerably higher than any meal daypart, especially early and mid-morning. They then analyzed seven key attitudes and/or behaviors behind eating alone. Number one? Respondents (43 percent) indicated: when I eat alone, I can catch up on reading or watching TV programs I like. Further down the list, 18 percent of the respondents indicated: I eat alone to multi-task better.
Given approximately 190 million Americans own smartphones (comScore March 2015), I recommend Hartman revise their study and document how many people eat with their smartphones. More specifically, what percentage are connecting in real time to someone via their social networking platforms.
When was the last time you ate solo without your smartphone?