Blink: This month, I have been watching a series about our recent Presidents. The latest has been about President Reagan and Reaganomics. Reminded me of an article I read recently about Sushinomics.
Read On: In English, the cost of sushi (e.g., spicy tuna and California rolls) has become an informal way to measure the spending power of Millennials. No longer an exotic treat, but more of a grab-and-go lunch. Some economic forecasters believe that Sushinomics offer a snap shot into the socio-economic landscape of our economy, especially for working middle-class young adults. The index was conceived in 2011. New York and Los Angeles are the most expensive cities for sushi; Seattle exhibited the greatest cost increase – an annualized 5.3 percent.
Sushinomics, sounds like a fishy new economic indicator.
Smartketing 
Try rentanomics or collegeloananomics to see what the younger generation is really facing in these cities. They do much better and maintaining friendships with classmates than some of us older types. They have to because they’ll be sharing living space for years. Discouraging to the point of rebellion that wouldn’t be too far off if they weren’t all working three jobs.
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Sushi varies in content, quality and price – so any conclusions based on comparatives need to take these differences into account. The Big Mac Index (which forms the basis of Burgernomics) was started by The Economist (the best weekly read ever), however is based on the firm foundations that a Big Mac is a Big Mac wherever you buy it (except in India apparently). This then creates the ability compare how currencies over- or under-perform against each other. Useful – but not as useful as finding out what Millennials waste their hard-earned money on
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