Back in December I addressed how the word “awesome” has evolved into one of the most over used words in America. Today I have another awesome over used word entry – “disruptive!”
Google revealed numerous definitions for disruptive: to break apart; throw into disorder; interrupt the normal course or unity of…… In business, it is used as it relates to or noting a new product, service, or idea that radically changes an industry or business strategy, especially by creating a new market and disrupting an existing one. Great product/services examples: ATM machines, mobile phones. Disruptive brands: Uber, Airbnb, Snapchat. Businesses no longer innovate, they process disruptive innovation. Government administrations no longer change, they disrupt. Candidly, I read or hear the word used several times a day. Some new usages for the term disruptive are detailed below:
- Family reunions disruptions.
- I enjoy extreme disruptive sports.
- Secretary of State Disruption.
- Fake disruptive news on Facebook.
- Give me a bear disruptive hug.
- At the end of the day disruption.
Why does everything have to be disruptive? What ever happened to continuity? A topic for a future disruptive blog post.
And / but in the UK we are facing Brexit which, however you look at it, is going to disrupt
And more parochially in the foodservice sector, the growth of delivery (Just Eat, UberEats, Deliveroo etc) is beginning to change business models (including the emergence of “dark kitchens”, not to say also breakage of the link between operator and customer). To that extent I see restaurant delivery being very disruptive (at least in the UK)