Back in December I addressed how the word “awesome” has evolved into one of the most over used words in America. Today I have another awesome over used word entry – “disruptive!”
Google revealed numerous definitions for disruptive: to break apart; throw into disorder; interrupt the normal course or unity of…… In business, it is used as it relates to or noting a new product, service, or idea that radically changes an industry or business strategy, especially by creating a new market and disrupting an existing one. Great product/services examples: ATM machines, mobile phones. Disruptive brands: Uber, Airbnb, Snapchat. Businesses no longer innovate, they process disruptive innovation. Government administrations no longer change, they disrupt. Candidly, I read or hear the word used several times a day. Some new usages for the term disruptive are detailed below:
- Family reunions disruptions.
- I enjoy extreme disruptive sports.
- Secretary of State Disruption.
- Fake disruptive news on Facebook.
- Give me a bear disruptive hug.
- At the end of the day disruption.
Why does everything have to be disruptive? What ever happened to continuity? A topic for a future disruptive blog post.