Blink:
Millions of blog posts are published every day.  Among those that do attract readers, 55% of those readers will read the blog post for 15 seconds or less.  Some posts – forever relevant!

Brevity (noun): shortness of duration; shortness or conciseness of expression.

Read On:

• Got Milk?
• Just Do It!
• “Don’t leave home without it.”
• Twitter – microblog: 140 characters post.
• President Obama’s campaign mantra in 2008 – Hope & Change (Change We Need
• Google’s Mission – Organize the world’s information and make it universally accessible and useful.
• Madonna.
• Unfriending.
• This blog.

Brevity Works!