Millions of blog posts are published every day. Among those that do attract readers, 55% of those readers will read the blog post for 15 seconds or less. Some posts – forever relevant!
Brevity (noun): shortness of duration; shortness or conciseness of expression.
- Got Milk?
- Just Do It!
- “Don’t leave home without it.”
- Twitter – microblog: 140 characters post.
- President Obama’s campaign mantra in 2008 – Hope & Change (Change We Need
- Google’s Mission – Organize the world’s information and make it universally accessible and useful.
- This blog.