“Without deviation from the norm, progress is not possible.” Frank Zappa
Early morning Christmas Eve day I went to Macy’s to buy a duffel bag. The store was completely dead despite all the discounted merchandise. I was surprised given all the positive holiday sales forecasts I had read. However, I was aware that a significant amount of growth was going to be a result of increased online sales versus a year ago (approximately 18%). Bottom-line: I was experiencing the overall inertia of retail brick & mortar. Reminded me of a line I once read in Fast Company magazine: equilibrium, status quo is the precursor to stagnation.
Deviation (noun): The action of departing from an established course or accepted standard.
Are you prepared to deviate from the norm in 2018?