Blink:
As I gear up for the second half of 2018, this morning I reflected on what has happened YTD – family, business, world turbulence (a.k.a. geopolitics), technology, etc. Candidly, I am trying to make sense of everything, thus reread a quote by Donald Rumsfeld to guide me on the road ahead.
Read On:
“There are known knowns.
There are things we know that we know.
There are known, unknowns.
That is to say, there are things we know we don’t know.
But there are also unknown unknowns.
There are things we don’t know we don’t know.”
Conclusion: The second half of 2018 will be an unresolved mystery.
Smartketing 
Jimmy
Very true – who would have that Donald Rumsfeld would be a philosopher!
And are there “unknown knowns”? Perhaps they’re called instinct or intuition?
Peter
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