Blink:
Unbelievable what I observed on New Year’s Day. Two men playing boules, a game first popularized in France during the 19th century, talking on their smartphones. I concluded it is time for people to shed their smartphones, thus thoroughly connect with friends, plus the world around them.
Read On:
It seems every time I venture into public space, people of all ages are surgically attached to their smartphones. U.S. smartphone usage by the numbers:
- Total U.S. smartphone penetration: 69.0% (source: eMarketer August 2018) Note:7% 18-24-year-olds.
- eMarketer projects U.S. adults will spend 3 hours, 35 minutes per day on mobile devices (includes tablets) in 2018. Note: That equates to approximately 1,308 hours or 55 days per year – 15% of an individual’s year.
Ready to observe, listen to the world around you. Shed your smartphone.
Smartketing 