Pizza Hut, a NFL sponsor, will be going to their marketing playbook today, implementing a series of promotions, plus leveraging their loyalty program to drive sales on Super Bowl Sunday. They project to sell more than 2 million pizzas. Old adage: Food defines a culture. Pizza, pizza!
You read correctly, over 2 million pizzas in one day. I am not surprised given the bombardment of pizza ads I watched during the Australian Open last month. I rarely eat pizza on this side of the ocean, thus I googled U.S. pizza consumption to learn why all the pizza brands, both Foodservice and Retail, competed for Australian Open air time. By the numbers:
- Unfortunately, I only found stats dating back to 2015 (source: Technomic): U.S. Pizza Market sales were $44.43 billion; the Top 50 Chains accounted for 55.7% of total sales.
- Americans eat approximately 100 acres of pizza per day or 350 slices per second. Bizarre metrics, but it does make you wonder how many slices will be consumed per second during the Super Bowl?
- 94 percent of Americans eat pizza regularly. Annualized it is estimated an American eats 46 slices per year.
How much pizza will you consume today?