Delivery sales are fueling restaurant industry growth. One consulting firm projects growth at more than three times the rate of on-premises revenue through 2023. Candidly, I am uneasy about the competitive impact online grocery shopping will have on overall restaurant sales as Amazon and Walmart step up their services levels.
Beginning this fall, Walmart will be rolling out their “InHome” delivery option. Walmart’s delivery people, utilizing smart technology, will be enabled to pick an online grocery order and deliver the food items directly into their customer’s refrigerators as the homeowner is watching. Sounds like fridge delivery will make it extremely convenient/seductive for consumers to pass on ordering out food or dining away-from-home.
Food for thought: Thanks to smart technology, Porch Pirates will have the opportunity to evolve into Raiders of the Fridge.