Blink:

Twitter’s competition awarding the brands that get people tweeting and driving conversation/engagement on game day is back for the third year – #BrandBowl54.

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Last year’s big winners: Planters was the MVP, Game of Thrones co-branded spot with Bud Light garnered the highest Twitter velocity and Marvel Studio’s “Avengers: Endgame” movie trailer was the Retweet champion.

A Twitter advocate, I have been following Brand Bowl from the outset. Who will be the big winners this year? Not sure, but my vote goes to the NFL. The league has been active on Twitter for 11 years. Super Bowl Sunday is one of the most-tweeted days of the year. This year they are collaborating with Twitter to print people’s messages on the confetti that drops on the field in Miami during the victory celebration. Smart marketing! Great memorabilia opportunity for Super Bowl fans who loyally stick around for the post-game celebration.

#BrandBowl54 Will Twitter surpass all existing records on Sunday?