Forever Relevant – Half Time 2018

Over the weekend, I was reading an article about the numerous bankruptcies large and small companies are experiencing. Reminded me of an old post (7/2/18) referencing a quote by Donald Rumsfeld as we transform in the New World.


As I gear up for the second half of 2018, this morning I reflected on what has happened YTD – family, business, world turbulence (a.k.a. geopolitics), technology, etc.  Candidly, I am trying to make sense of everything, thus reread a quote by Donald Rumsfeld to guide me on the road ahead.

Read On:

“There are known knowns.

There are things we know that we know.

There are known, unknowns.

That is to say, there are things we know we don’t know.

But there are also unknown unknowns.

There are things we don’t know we don’t know.” 

Conclusion: The second half of 2018 will be an unresolved mystery.

So will the unknown challenges of the “New World” where one size does not fit all.

5 thoughts on “Forever Relevant – Half Time 2018

  1. Thanks JImmy – and this is a helpful reminder

    The balance between these four “truths” is what defines our current state of mind. (But since we’ll never know about “unknown unknowns” until after the event, it probably boils down to three “truths”). I think the difference between then and now is that right now we have many more unknown knowns to deal with



    • It’s not so much what is known and what is unknown. It really boils down to how we react to each. In some countries the national government is leading efforts to respond. In the US, the Feds have abdicated this responsibility and are letting the states deal with their own circumstances. As a result of our uncoordinated efforts, the US continues to see a rise in the spread of the coronavirus. Compare these trends to those in countries which have had a more centralized response. No surprise in the differences between those with downward trends and those with upward trends.


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