A Doom Scrolling Antidote – Seaweed


Monday I was online reading/analyzing the latest worldwide COVID-19 pandemic news and statistics. I caught myself “doom scrolling.” I switched reels to research futuristic environmental projects I follow. Positive content! Specifically, seaweed, my favorite antidote against “doom scrolling.”   

Read On:

I first discovered seaweed as a potential food resource back at a conference I attended in 2017. I began to further research its product benefits, as well as connect with people in the category offline when I briefly resided in Maine; online via Twitter. In September 2019 I published an article on LinkedIn Sea Vegetables: The Untold Story. Needless to say, I am still bullish about sea vegetables, thus have continued my research. Detailed below are two new product applications I discovered upon scrolling Monday:

  • Sustainable Packaging – Notpla, a London-based startup has developed innovative packaging materials they believe will compete directly with plastics in the future. One notable success story is Notpla’s strategic partnership with Just Eat to launch a seaweed-lined box for takeout food in lieu of plastic boxes. Another company, Evo & Co. located in Indonesia, has introduced Evoware, a line of disposable/edible cups and sachets made from seaweed. High in fiber too!
  • Biofuel – MacroFuels is developing a third-generation biofuel made from seaweed sugars to power cars. The economies of scaling up production will be key to their success. Given 70% of our planet is covered by sea and seaweed only requires water, sunlight and a nutrient presence, their management is confident they will help meet the planet’s 2050 sustainability goals.

Do you have an antidote against “doom scrolling?”

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