Today is Armistice Day in France. Normally a major, joyful holiday, but thanks to a second COVID-19 health crisis lockdown, Cannes feels like a ghost town. Reminds me of our first lockdown and The World Ahead.
Lockdown ends today here in France. Every nanosecond crept by. I ate and drank well, basked in the Mediterranean sun on my balcony, worked, read and wrote. During my lockdown, I was able to regularly engage via technology with family, friends and business peers.
- As the pandemic began to unfold, everyone would share their concern about getting sick, the COVID-19 statistics, social distancing and how the outbreak would impact their personal life. Perspectives about a post-pandemic world were myopic.
- The #1 overused cliché: “It is, what it is” meaning we all have to deal with the COVID-19 outbreak, a challenging, frustrating situation that cannot be changed. Most people indicated we just have to deal with it.
- As the curve began to flatten and details emerged about re-opening the world, people were buzzing about a vaccine being the solution without recognizing the geo-politics, time line and dollars associated with global vaccines.
- Everyone understands we are going to witness major global transformation (social, economic and political) and experience the “New Normal.”
“New Normal?” The definition of normal – conforming to a standard, usual, typical, or expected. A standard day? A typical week? I do not accept the concept of the “New Normal.” Instead, I believe we now live in a “New World,” a world where one size does not fit all. Example: The different ways three countries handled the outbreak – Sweden with herd immunization, France with strict lockdown rules and the United States with mixed messaging resulting in chaos.
Over the past few weeks, I have published numerous posts advocating “to build a better world, start in your community.” As I get ready to leave my apartment later this morning, I am prepared to face the unknown challenges of the “New World” where one size does not fit all.
A thoughtful piece as always. However, hasn’t it always been a case of one size doesn’t fit all? Haven’t we’ve always had to squirm through the various holes and try to fit in the vessels that the world has tried to place us in?
I agree with above comment, especially given cultural diversity among countries and within our own country so illustrated with this election.
You make a good point Peter. As a marketing geek I get tired of the different buckets (e.g., demographics) marketers try to place us in to explain consumerism. The latest being Gen N with the COVID-19 shift to online digital.