Blink:

Earlier in the year, I challenged it was time to question the true relevancy of content published on line. A member of my readership added: A.) “Frame of reference” key when assessing information; and B.) Fact check! Today’s query: Environmentalist claiming we are choking on plastic. What is the relevancy!

Read On:

Back in my January 23rd Relevance post, I shared a story how the CSPI (Center for Science in the Public Interest) analyzed the nutritional value of movie popcorn. They learned that the typical medium size bag contained 37 grams of saturated fat. Was 37 grams good or bad? To communicate their findings and make them relevant to the public, the CSPI created a visual: they laid out on a table demonstrating how one bag of popcorn was equivalent to the saturated fat from a bacon-and-eggs breakfast, a Big Mac and fries for lunch, a steak dinner with all the trimmings — combined! Relevance!

In 2019, a study by WWF International concluded we ingest approximately the equivalent of 5 grams of microplastic per week which is the equivalent weight of one plastic credit card. Recently, Reuters photojournalist Kim Kyung-Hoon published a series of photographs of meals made of plastic to further sensationalize the study’s findings.

• A plastic credit card placed between two burger buns to imitate the 7 grams of plastic someone could eat in 10 days.
• Lego brick pieces on top of sushi rolls weighing 22 grams, representative of the plastic one could eat in a month.
• A safety helmet weighing 248 grams equivalent to ingesting plastic for one year.

Shocking, but relevant images. For me, an opportunity to applaud one of the true unsung, focused heroes on our planet during these difficult times, Boyan Slat, CEO of The OCEAN CLEANUP. A link to an interview with Boyan. Very positive! I highly recommend you carve out some time to watch it.

Joyeux Noël