SMARTKETING, an innovative marketing company was originally founded in 1994 by Jim Matorin. Mr. Matorin offers 35 plus years of broad business experience – finance, marketing and leadership. Since SMARTKETING’s formation, Jim has worked in a multitude of product categories – convenience foods, desserts, ethnic foods, plant-based/sustainable foods, etc.
SMARTKETING’s areas of specialty:
- Long-Term Strategic Planning
- New Product Introductions
- Market/Segmentation Solutions
- Social Media Movements
Prior to beginning SMARTKETING in 1994, Mr. Matorin worked at the Campbell Soup Company. Jim was a member of the Food Service Division responsible for the Meal Enhancement Group (VLASIC, PREGO) and Field Based Marketing. Before he joined Campbell’s, Mr. Matorin was with the Food Service Division and Retail Convenience Foods Division of the Quaker Oats Company. Jim started his career with Unilever in New York City, both in a financial and marketing capacity.
Mr. Matorin, former IFMA (International Foodservice Manufacturers Association) Chairperson of the Small Business Advisory Committee, is IFMA’s only two-time recipient of their prestigious Sparkplug award (2005 & 1997). In Philadelphia, Jim works on numerous community projects assisting the homeless and low-income families (Project HOME, ESWA).