Forever Relevant: Yvon Chouinard’s mantra which I posted back in 2019 (below), especially when I learned this morning, he and his family transfered the ownership of the company he founded, Patagonia, to a specially designed trust and a nonprofit organization where the company’s annual profits will be used for environmental initiatives.
Posted on April 19, 2019
I take pleasure in reviewing innovative projects to save our vulnerable planet. One industry that is rising to the challenge is the fashion industry.
“Business is a combination of human energy and money and to me that equals power. I would go so far as to say that business is the most powerful force in society today, and it is a force that ought to be harnessed to affect social change to improve the quality of life in those societies around the world where the basic needs are not being met.” – Ben Cohen
Detailed below are some leading examples of sustainably focused companies in the fashion industry:
- Patagonia – The company has always been a socially responsible company. Their latest mission statement mandated by Yvon Chouinard, their 80-year-old founder: “Patagonia is in business to save the planet.”Yvon wants to build a sense of urgency inside and outside the company since he believes we are not just witnessing climate change; we are experiencing a climate crisis. Three pillars Patagonia believes are critical to achieve their mission are agriculture, politics and protected lands. More specifically, one major initiative that piques my interest is regenerative agriculture, a long-time priority for their supply chain. Currently, they are working with small cotton farmers in India to create jobs to control pests with traps as opposed to utilizing chemicals, as well as weed and harvest cotton by hand. Note: Studies indicate that regenerative agriculture captures more carbon than we’re emitting. Cotton is a crop that captures carbon.
- Everlane – Noteworthy, the clothing brand founded in 2011 waited six years before introducing its brand of jeans, holding out for a sustainably responsible manufacturer that recycled 98% of the water it utilized. Their line of “clean silk” shirts are made in an energy-efficient factory using chemical-free dyes. Throughout their supply chain they conduct ongoing audits to reduce waste, plus the use of plastics ranging from their employee kitchen (e.g., straws) to buttons from a foreign supplier. Their founder and CEO is concerned how the world is choking on plastics and wants to be a leading advocate for its eradication.
- Synflux – A Japanese start-up research collective has developed machine learning algorithms (a.k.a. AI) enabling fashion clients to customize the shape, fabric and color of their garments. Consequently, their technology will reduce fabric waste by an estimated 15 percent.