Customer journey mapping, people-based marketing, influence marketing, content marketing, etc., etc., etc. I am weary of the daily bombardment of digital gurus preaching about the future of marketing. Candidly, I think they are over processing and would benefit from the wisdom of Koji Nakada, a top winemaker.
I have posted in the past about one of my favorite TV shows, a series on Japanese TV titled The Professionals. A recent episode featured Koji Nakada, a Japanese winemaker in the Burgundy wine region of France. His wines are coveted around the world (22 countries) and served in acclaimed restaurants. Detailed below are some of the lessons I learned watching his special that I believe marketers would benefit from as they adapt to the continual transformation of marketing:
- Don’t always follow trends; do what you think is right (integrity).
- Experimentation, experimentation, experimentation.
- Expect the unexpected. Cope with it, learn from it, move forward.
- You cannot change the past, so just think forward.
- Be passionate about what you do. Give it your ultimate energy.
- Always think positive. Find joy in every day.
Thank you, Mr. Nakada. As I experience the transformation of marketing, you made me realize experience still matters in our technological driven world. There is no substitution for experience.
Marketers, trust your instincts!
Love this post.
Experience counts because experiences count. In my opinion, experiences multiply into wisdom and wisdom is about trusting instincts; instincts are based on experience.
Thank you for sharing your thoughts. Mom & I are adapting to Portland. 26 degrees today 60 in Cannes!
Your post gives new meaning to ‘in vino veritas’!
Best to you and your mom. Stay warm!